Demo Form UX/UI Design

Improving User Experience Through Testing

We recently tested a new "Choose Your Own Adventure" style form aimed at converting leads into customers by guiding them through a series of tailored questions to identify their specific needs and match them with our business solutions. By revamping the flow and user interface design, we successfully boosted demo completion rates among organic leads. Despite initial testing showing low conversion rates, a few months of dedicated testing uncovered the need for further improvement. Check out our refined solution that has increased generating sales qualified leads.